Hal Grades Your Locks was a project run by the Safer Bristol Partnership to educate people on bicycle security on the sunny streets of England.
New Yorker and supreme bike expert Hal Ruzal was flown over to Bristol to give out grades on local bike locking abilites.
The main purpose of the project (apart from reducing crime) was to create a video but they wanted to showcase the video on a website and have it linked to a facebook page/twitter account for promotion.
Initially I wanted to use illustrated assets to match Hal's quirky personality but later changed tack and went for a photographic approach. Here's some of the early illustrations...
...and here's the final design: